Collateral
AT&T Wireless Olympic Guidebook
As a U.S. Olympic Team sponsor in the 2004 summer games, AT&T Wireless offered customers the exclusive opportunity to keep up with all the excitement on their mobile phones. Before smartphones really took off, this was a big deal—and this 28-page instructional brochure explained all the ways you could stay connected.
To convince businesses to implement AT&T Wireless technology, this in-depth case study described how the company helped OrthoRehab, Inc. (a provider of rehabilitative equipment to postoperative limb surgery patients) transfer from inefficient paper-based inventory tracking to a seamless wireless solution. I was responsible for everything from interviewing and transcribing to editing and writing - and my efforts helped AT&T Wireless win at the 2004 Best Practices in Mobile and Wireless Awards.
AT&T Wireless B2B Case Study
This pamphlet showcased beauty tool brand Japonesque's latest and greatest makeup brush collections, the highly professional nature of which was captured in my copy.
Japonesque Pamphlet
Laboratoire Remède Maritime Brochure
This trifold menu brochure outlined the luxurious treatment and product offerings of premium spa and beauty brand Laboratoire Remède, offered onboard Queen Elizabeth cruise lines.
NYC’s 49th Street Bliss opened a “QuickBliss” offshoot within the spa that served up speedy versions of its traditional services. This menu explained the concept and listed the treatments with a focus on their in-and-out appeal.
Bliss Spa QuickBliss Menu
When Bliss launched “He-Wax” (men's waxing), this menu insert told spa-goers all they needed to know about the somewhat sensitive subject.
Bliss Spa Menu Insert
To appeal to teenage girls participating in the Varsity Daytona cheerleading competition (and capture email addresses), this tear-and-drop notepad page featured a quick skincare quiz.
Bliss Fill-In Skincare Quiz
Bliss used this brochure to give JetBlue customers both the news of their partnership with the airline and an introduction to some of their top skin and body care products.
Bliss + JetBlue Brochure
This press release built excitement around Zotos Professional brand Biotera’s Dry Shampoo by touting its convenience, invisible aerosol format, and ease of use.
Zotos Biotera Press Release
McGraw Communications Tradeshow Handout
This tradeshow handout helped a communications technology provider recruit sales agents by using an old-fashioned joke setup (with an unexpected answer) to extol the benefits of working for their company.
