Digital: Website Content
NUDE Skincare Homepage
Encapsulating the brand’s philosophy in a concise statement, this copy explained why NUDE is obsessed with nutritious natural skincare ingredients, and what it means for your skin.
Rodan + Fields Hair Care Launch
When Rodan + Fields—a dermatologist-based skincare brand—launched their first haircare line, they needed to convince customers and consultants they knew as much about strands as they did about skin. I helped develop this campaign headline, along with supporting copy for the entire launch, highlighting their scalp-focused approach.
Burt’s Bees Baby Landing Page
Organic cotton is the cornerstone of the Burt's Bees Baby brand, so the page dedicated to explaining what makes it special really had to hit home. I created this copy to give the details on why organic is the best choice for babies and parents alike.
Better Natured Website
Better Natured is a hair care brand that’s serious about naturally derived ingredients, but playful in the way they talk about it. I wrote this shop category landing page, along with the rest of the website copy, which got the facts across and had fun doing it.
Damsel App Website
Damsel was a new app designed to help monitor women’s safety and whereabouts while they were out alone, without compromising their privacy. I wrote the full website copy using only a rough guide of what the app would look like, and kept the tone fun and upbeat despite the serious subject matter.
JCPenney Valentine’s
Gift Guide Landing Page
JCPenney needed a guide on their content hub to provide inspiration to Valentine’s Day gift shoppers. I wrote fun, catchy snippets about each item, organized by recipient, to help everyone find a gift that would give their Valentine major heart eyes.
WearSPF Landing Page
Professional golfer Justin Thomas is the face behind the WearSPF sun care brand. I wrote this “JT’s Story” page from his perspective, weaving in both his golfing background and its relevance to the brand’s sun protection mission.
Dagne Dover Product Page
This handbag brand built a following with its best-selling Tote, designed with a structured interior to make finding things less of a hassle. This product copy assured fans that the mini version still retained the functionality they fell in love with.
White House Black Market Product Page
A key feature of WHBM’s brand is to provide fit details and “how to wear” suggestions in their product copy, both of which were seamlessly incorporated here.
Lash Star Beauty Homepage
Renowned makeup artist and “lash queen” Tracy Murphy was launching her own line of lash-focused beauty products. I wrote copy for her very first homepage that made a splash while introducing the brand.
Droplette Blog Post
Buzzy skincare device Droplette was launching their 17-Volt Lip Plumper, and wanted a blog post about lip plumping options that would educate, promote, and drive traffic. I researched, wrote and SEO-optimized this post, which accomplished all three and ranked highly in search results.
Wyndham Property Description Page
This property description for the Super 8 by Wyndham Gananoque is just one of the many I wrote for Wyndham hotel locations. Using info from the client and the magic of Google Maps, I was able to write detailed, accurate copy about the hotel and its surrounding area without ever setting foot in it.
Bliss Spa “About” Landing Page
The “About Bliss” page on blissworld.com encapsulated the brand's unique philosophy into a description that was chock-full of their signature pun-filled personality.
