Digital: Email/Social
Havaianas Email + Social
This email and Instagram post promoted Brazilian flip-flop brand Havaianas’s glow-in-the-dark 4Nite style for Halloween with a spooky sense of fun.
Havaianas Email + Social
Havaianas is known for its iconic flip-flops—so this email and Instagram post promoting their tall rain boots had to work extra hard to get people to associate the brand with rainy day wear.
Eos Social
The star ingredient in Eos Shave Cream is shea butter, and this Instagram post brought it to the forefront with a lyrical parody of a song everyone knows—and can’t get out of their head once they hear it.
Eos Social
Eos lip balms are legendary for their yummy flavors, and this Instagram post was designed to make people crave the tempting taste of their delicious Wildberry balm.
Ogee Social
Clean luxury beauty brand Ogee was launching three new elixirs, designed to amplify your everyday skincare products. I wrote this video script announcing their debut on Instagram, and the caption to go along with it.
Summer Fridays Email
Buzz-worthy beauty brand Summer Fridays wanted an email showcasing their brightening CC Serum and playful personality, so I developed this copy to highlight its benefit in a fun way.
Better Natured Social
Better Natured Hair Care wanted product-focused Instagram captions that featured lighthearted and relatable sayings—and who can’t relate to loving donuts?
Zotos Professional Social
Sometimes, an Instagram post isn’t selling anything but the brand’s personality. I created this one for Zotos Professional Hair Care featuring a quotable line about a hair dilemma everyone has experienced.
Sunbrella Paid Media
This Meta video ad focused on Sunbrella’s fabric by the yard offering. Using evocative text and imagery, it encouraged people to imagine transforming their outdoor space with the brand’s wide breadth of styles, while always highlighting their renowned performance.
Bliss Email
To make the vast selection of SPF products less daunting, Bliss sent this email featuring a few of their favorites, along with differentiating descriptions for each.
Braun Household Social
When Braun relaunched their small kitchen appliances in the US, I wrote quick, catchy captions for a series of Pinterest boards showcasing the products.